The brand licensing agent has signed a deal to represent the Historic Royal Palaces charity and extend its licensing programme.

Historic Royal Palaces has signed brand licensing agent The Point.1888 to represent and expand its successful licensing programme in the UK and internationally.

The Historic Royal Palaces charity cares for six well-known palaces  – Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle and Gardens.

As a unique, constantly evolving brand with authentic provenance, heritage, distinction and style, the palaces, gardens and collections are an example of the best master craftsmanship and designers, spanning nearly a thousand years. Licensees can be inspired by an extensive asset library containing imagery, patterns, prints, grand architecture, magnificent interiors, collections of fine art, furniture, fashion, beautiful gardens and much more.

The Historic Royal Palaces’ licensing programme has gone from strength to strength with current licensees working in collaboration with Historic Royal Palaces for many years including: The Royal Mint, Harney & Sons, Spey, Clogau, Brink Nordic, GP & J Baker, Cole & Son and many more across the UK & international markets.

The Point.1888 has been brought onboard to grow the existing licensing programme alongside the experienced Historic Royal Palaces’ team as well as to secure new licensing partners across many categories including toys & games, fashion, jewellery, stationery, health & beauty, publishing, homewares, tabletop and garden. It is also looking at direct to retail and new business opportunities including the digital market and experiential licensing.

Alareen Farrell, head of Buying, Merchandising, Licensing and Publishing at Historic Royal Palaces, said: “We are working with The Point.1888 to expand our already successful licensing programme through new product development, audiences and distribution channels globally. We can’t wait to get started in working with the talented team and look forward to growing our licensing business even further.”

Janine Richmond, head of Product & Brand at The Point.1888, added: “We are delighted to be working with Historic Royal Palaces who believe The Point.1888 will help grow and nurture its licensing programme further. The brand is one of the most iconic in the UK and across the world, with millions of tourists visiting the palaces each year. This is an opportunity to create product ranges encompassing the history and provenance of these royal palaces, gardens and the stories they tell.”

To find out more about the Historic Royal Palaces’ licensing programme, contact Janine Richmond at Janine.Richmond@thepoint1888.com