Hello Kitty joins Spring Fair frivolities as Sanrio launches new branded sweets

Hello Kitty made a guest appearance at this week’s Spring Fair to join Sanrio and confectioners, Mallow Tree with the launch of a new range of branded sweets.

The pair chose to launch the new collection of treats at Birmingham’s NEC show with the aid of the famous character, who was on hand for photo opportunities with fans and retailers.

The new Mallow Tree treat range features Hello Kitty’s twin sister and best friend, Mimmy, and focuses oh sharing as kindness and friendship are themes that are set to play a big part in the promotion of the confectionary.

The Hello Kitty range from Mallow Tree will soon be available in retailers across Europe.

“We are extremely excited for the launch of the Mallow Tree x Hello Kitty range,” said charlotte Williams, marketing manager at Sanrio.

“As a brand, we focus so much on spreading kindness and friendship and we have worked very closely with Mallow Tree to create a range of products that Hello Kitty fans can share with their best friends.

“It was great that we were able to bring Hello Kitty along to Spring fair to celebrate the launch of such a fun collection.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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