NEWS

Hearst UK extends partnership with Homebase to launch House Beautiful and Country Living wallpaper

Published on: 23rd April 2021

Hearst UK has unveiled the next iteration of its ongoing Homebase partnership with the launch of its House Beautiful and Country Living wallpaper range, available exclusively through the DIY retailer.

Co-created by the Homebase and the House Beautiful and Country Living Style teams in collaboration with Graham & Brown, the range of 12 exclusive designs is available from April 21st both online and in two Homebase Decorate centres, located in Sutton and Cheadle.

The House Beautiful collection looks to deliver on trend, stand out designs that ‘offer a simple way to achieve a contemporary interior style.’ The designs use premium quality paper, produced in the UK. The collection includes easy application innovation such as ‘paste the wall.’

The Country Living collection contains hand illustrated patterns that reflect the beauty of the British landscape. A proudly British-made high quality wallpaper that includes a sustainably made option which is produced using water-based ink and FSC certified paper. True to Country Livings eco-ethos, three trees are planted for each tree used in the production of the wallpapers.

Louise Pearce, director of content at Country Living and House Beautiful said: “We are thrilled to continue to progress this amazing partnership with Homebase, with this move in to Home D├ęcor, and specifically wallpaper. Each of the wallpaper ranges truly reflect our brand values and ethos, as well as the trends we know our readers love and are searching for.”

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