Hasbro launches Learn with Peppa publishing line-up

Published on: 6th January 2023

The Peppa publishing programme will start with Ladybird and will be available for families in the UK and other territories this month.

Hasbro has unveiled the first publishing line-up from Learn with Peppa – a major new worldwide brand extension that builds on Peppa Pig’s natural alignment with early learning and includes books, a website, digital content and app.

With help from early years specialists, the Learn with Peppa programme’s framework includes seven categories that cover a broad mix of topics to help little ones understand the world around them: My Body, Creativity, Maths, English, Emotions, Our World and Community.

The first publishing launch will be available through Ladybird, an imprint of Penguin Random House, for families in the UK and many territories around the world starting this month, with additional books releasing throughout the year, offering more than 80 pre-school titles across printed books and eBooks, along with physical and digital audio books. Through Ladybird’s initial product launch, young learners can enjoy phonics books in five levels, followed by novelty, board and activity books covering a range of early learning concepts.

To support the brand extension, Hasbro has launched a dedicated Learn with Peppa website where consumers can find out more about the extension and help support children’s learning journeys. Following the publishing roll outs, a series of new interactive content is expected to drop on YouTube as well.

To further help pre-schoolers on their learning journey, Hasbro will launch an in-house developed learning app that will complement the series offered by Ladybird so children can enjoy them together and independently. For ages 3-5 and their grown-ups, the subscription-based app will focus on three main learning domains: Literacy, Maths and Science. The app aims to help pre-schoolers embrace learning through exploration, creativity, humour and play, with activities that adapt to a child’s experience and development.

“The beloved Peppa Pig brand is perfectly positioned to help deliver learning experiences that kids love and parents trust,” said Michael Kelly, vice president of Global Publishing at Hasbro. “Sparking from the in-home learning boom, Learn with Peppa is a long-term, global brand extension that we expect to be an incremental growth driver. Although publishing forms the cornerstone of the programme, Hasbro’s long-term ambition is to fully activate our Blueprint 2.0 strategy by creating exciting new branded products and experiences centered around the importance of learning – and with the special help from everyone’s favourite pre-school character, Peppa Pig. We’re excited to see what the future has in store for Learn with Peppa.”

For families across North America and Europe, publishers Scholastic US, Penguin Random House Espana, Hachette Livre, Gyldendal, Otava, Tukan, Alvilda and Media Service Zawada will be the first to debut their Learn with Peppa publishing programmes throughout 2023. More detail will be announced in the coming months.

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