Half Moon Bay purchases Shruti Limited as it bolsters its gifting operations

Licensed gifting specialist Half Moon Bay has completed the purchase of the main assets of the fashion and accessories outfit, Shruti Limited.

The purchase of the company marks the completion of a circle Half Moon Bay MD, Peter Thompson who began his career at the firm – formerly known as Junction 18 – in the early 1990s.

“Chris Voisey and I both live in Bath and have always kept in touch, so when Chris said he was looking to retire it made sense to have a close look at the Shruti business,” said Thompson.

The decision will see Voisey now step away from gift industry after 30 years, while head of product development Michaela Davies and some existing staff have made the transfer to Half Moon Bay.

“My journey in the gift industry has been exhilarating, fruitful and sometimes challenging but also one I have thoroughly enjoyed,” he said. “I am delighted that Peter will be taking the business forward and I know his licensing knowledge combined with Michaela’s product flair will be a winning combination.”

Half Moon Bay is also moving its warehouse operation to Warminster and plans to make use of the extensive showrooms. The popular Shruti open weeks will continue with an extended product range.

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