H&A teams with Beano Studio to launch mischief-making bath accessories range

Published on: 25th September 2020

The health, beauty, and bath accessories specialist, H&A has partnered with Beano Studio to launch a new and exclusive range of products inspired by the iconic British comic into Boots stores across the UK. The partnership was brokered by Beano’s UK licensing agency, Rocket Licensing.

Each product in the range will feature an extra element of mischief, such as a whoopie cushion, mini comic book, jokes and more, aligning the collection firmly with the Beano brand ethos. Highlights of the range include a MEga Stink Bath Set, Stink Bath Bomb, and Deniis Mug and Socks.

Licensing and marketing manager at H&A, Holly Orton, said: “We’re really excited to see this hit the shelves. Beano is a brand loved by generations and we’ve had fun developing the range. There’s definitely nothing else like it in the market and we’re looking forward to supplying some entertainment for Boots customers and their loved ones this Christmas.”

The new range from H&A forms part of an extensive licensed product offering for Beano, which continues to grow ahead of Dennis’ 70th anniversary next year.

Vanessa Andreis, franchise planning and partnerships director at Beano Studios, added: “This fantastic H&A range has allowed us to bring our unique creativity and mischievous fun to the health and beauty category. We’re thrilled to have Boots as our retail partner for this range and can’t wait for Beano fans young and small to be able to buy it or receive it across the festive period.” 


Universal drives global expansion for Gabby’s Dollhouse

Mojang Studio’s Minecraft continues global growth

Spin Master unveils new consumer product partners for Unicorn Academy

Farshore acquires publishing rights to Adopt Me

Moonbug Radio now live on SiriusXM

McFarlane Toys and Blizzard Entertainment announce licensing agreement

Licensing Expo Ignite Brand Pitches revealed

The Creature Cases

Sony announces PMI as master global toy partner for The Creature Cases

First products for Toikido’s Piñata Smashlings to launch in US market

30 new partners sign on with Bluey ahead of Licensing Expo