The beauty and bathing specialist, H&A is taking the plunge with The Simpsons this gifting season to release a range of health and bath time goodies based upon some of Springfield’s most popular residents. Developed exclusively for Superdrug, the new collection spans the likes of lip balm, face masks, and Duff Beer bath bubbles.

The longest running primetime scripted show in history, The Simpsons launched onto the scene in 1990 becoming a cultural phenomenon, and has remained one of the most groundbreaking and innovative entertainment franchises for the past 30 years. It is currently in production of its 32nd season.

In partnership with Superdrug, licensee H&A is reinvigorating the health and bath time aisle with a new collection of products taking inspiration from the town of Springfield. The new range includes treats such as a Squishee Lip Balm, Patty & Selma Face Masks, and a Kwik-E-Mart Beauty Basket packed with SPringfield-inspired goodies.

Fans will also be able to relax in a foamy filled bath with the Duff Beer Bubbles, while enjoying a sweet lather with the Donut Bath Sponge.

H&A’s licensing and marketing manager, Holly Orton, said: “We’re really excited to see this range hit the shelves. The Simpsons is an iconic, much-loved brand with a broad audience. There is something for everyone in the collection; current beauty and bathing trends are combined with pastel shades and novelty packaging to give a retro feel.”

The Simpsons was named the Best Show of the 20th Century by Time Magazine, called the Greatest American Sitcom by Entertainment Weekly in 2013, and declared The Best TV Show Ever in 2016 by vulture.com