Golden Bear will drive Bing’s success at retail with master toy range

Golden Bear has been confirmed the master toy partner for Acamar Films’ hit pre-school series, Bing for the UK, Ireland, EMEA and Australia.

The new Bing toy line will feature Bing, Flop and friends in plush form that spans basic, talking, feature, night-time and jumbo, as well as figurines and playsets, role play items, bath toys and wooden peg puzzles. The first products will launch in AW 2019.

Golden Bear will be utilising its ‘excellent relationships and distribution capabilities,’ to drive the success of Bing as the property accelerates in the UK and international roll-out continues across the globe.

Sandra Vauthier-Cellier, chief commercial officer at Acamar Films, said: “We are thrilled to welcome Golden Bear to the Bing family. The team has demonstrated a genuine passion for the property and its record of success in the pre-school sector is unrivalled.

Golden Bear is undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”

Bing has seen wide success since its launch on CBeebies n 2014. In the UK, Bing continues to be a top rated show on CBeebies and the BBC iPlayer, with over 250 million requests since its launch.

Barry Hughes, managing director at Golden Bear, added: “We are extremely excited about bringing our pre-school expertise and passion for toys and applying it to the wonderful property, Bing. We have watched with great admiration as Bing has established itself in the hearts of pre-schoolers over the last few years and the iPlayer views are a true testament to how much pre-schoolers wish to engage with the characters.

“We are truly delighted that Golden Bear can now be considered A Bing Thing."

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