Global Icons revs up new agreement with iconic motorcycle brand Triumph

Published on: 27th July 2020

The brand licensing agency, Global Icons has kicked started a new agreement with the world famous motorcycle brand Triumph to build on its programme of licensing agreements and take the brand into new product categories.

Together, the pair will work on developing new targeted partnerships, products, and experiences that complement the Triumph brand values and current core product range. The merchandise will look to reflect the ethos of the Triumph brand, while celebrating the spirit of adventure and bold design.

Triumph is widely recognised for its more than 100 years of game changing motorcycles, race wins, land speed records, and for pulling in some of the most famous and high profile celebrity riders.

David Williams, managing director at Global Icons Europe Ltd, said: “Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, while maintaining and leveraging the success and the quality of the brand. It will be our priority to target prospective licensees able to develop products that reflect Triumph’s brand values of innovation and high-quality engineering.”

Steve Sargent, chief product officer at Triumph Motorcycles Ltd, added: “We are excited to be in partnership with the team at Global Icons and to have their talent and experience in developing how our iconic brand grows its presence beyond our motorcycle offer.

“For the many Triumph fans across the world we anticipate that the exciting new collaborations this partnership will trigger will add even more pleasure and value to their brand experience.”



Warner Bros. drops main Barbie trailer

Pokémon tour bus on the road for half-term

Bicycle Playing Cards agrees partnership with Brentwood Licensing

BBC Studios to launch immersive experiences in the metaverse

Tonies announces Warner Bros. and DC ranges for summer

Warner Bros. 100 celebrated with new Classic Era collection

Bing and his Friends at the Cinema heads to big screens in the Netherlands and Poland

Moominhouse build-up model subscription to launch in US

Warner Bros.’s Julian Moon receives first 100th anniversary coin

L.O.L. Surprise! O.M.G. Fashion Club mobile game available now