The new line will coincide with the 75th anniversary celebrations of the kids' magazine.

GBI teams with designer Marc Ecko to launch Archie Comics apparel

Genius Brands International has teamed with renowned designer Marc Ecko to launch an exclusive apparel line based on kids’ magazine, Archie.

Ecko will design an exclusive capsule of Archie themed clothing for men, under the Marc Ecko Cut & Sew brand.

“We are supremely excited to partner with Marc Ecko to create this new line of apparel,” said John Goldwater, Archie Comics publisher and CEO.

“This is just the beginning of a daring and wide ranging licensing campaign that will help widen our brand’s reach in time for the celebration of our momentous 75th anniversary.”

Marc Ecko, added: “I love the playfulness of the characters and the aesthetic of its universe. It’s an amazing palette to play with, and the folks at the company want to do entrepreneurial things.

“That combo of nostalgia and being daring with their IP and inviting creators on to the platform makes their future very bright.”

The launch of the apparel line will coincide with the 75th anniversary of Archie Comics in the fourth quarter of 2015.

“It is optimal timing to partner with leading designer Marc Ecko to reimagine an Archie Comics capsule of men’s apparel influenced by street culture,” said Stone Newman, president of global consumer products, GBI.

“With Marc Ecko on board and leading the way, we anticipate a whole roster of new partners to join us to celebrate this incredible milestone with development of a whole range of products to reach fans of all ages.”

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