NEWS

GB eye expands its partnership with The Pokemon Company for new product ranges across Europe

Published on: 14th October 2020

Prints, posters, and giftware specialist, GB Eye has inked a new deal with the Pokemon Company International to expand its licensed gifting offering in the build up to Christmas with new products across mugs, framed prints, posters, gifts, and a soon-to-launch eco-range.

The move capitalises on key consumer trends and interest as the newly tailored product range serves the company’s growing European retail network for Q4 and into 2021.

Leading the charge is the hotly anticipated Pikachu Gift Box which according to the firm has already seen ‘huge pre-orders placed by numerous retailers’ in order to meet the current consumer demand for the Electric-type Pokemon.

Also attracting large retailer orders, says GB Eye, is the Eevee Gift Box. Both Gift Boxes come with their own exclusive pint glasses, exclusive full colour mug designs, two coasters and a unique collectable box, ‘which is sure to be snapped up swiftly by fans across the region.’

Ben Woodman, commercial manager at GB eye Ltd. said: “The demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year and is a true testament to the quality of the product range that our design team have been able to produce to meet the insatiable consumer demand for Pokémon products. The outlook for 2021 is even more exciting with further activity planned for this hugely popular brand.”

RECENT ARTICLES

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey

Falcon’s Creative Group to develop Dragon Ball theme park

Licensing Expo opens upgraded meetings platform

Beetlejuice returns with new teaser trailer