Funko and Loungefly arrive in China as part of new consumer experience

Published on: 13th December 2022

Funko and its sister accessories brand Loungefly will join other leading lifestyle brands at Mindstyle Mission Control in C Future City, Shenzen.

Broadening its international presence, Funko, the leading pop culture lifestyle company, and Loungefly, the company’s fan-forward lifestyle brand, will become part of the groundbreaking Mindstyle Mission Control in C Future City.

Alongside other leading lifestyle brands, including Popaganda, Secret Base, Bait, Zentao and more, both Funko and Loungefly will be highlighted as part of an all-new consumer experience, bringing the beloved pop culture brand directly to fans in China.

A presence in China continues Funko’s international momentum, as its first international store opened at the Dubai Hills Mall in Dubai earlier this year.

As pop culture continues to transcend borders and become a key part of cultural identity across the world, the new storefront in C Future City will offer ‘Funatics’ a unique space-themed experience, inviting consumers into the world of space travel and must-have collectibles. The retail space will have something for every calibre of fan, from casual collectors to devoted Funatics, featuring Pop! Asia, Pop! Vinyl and Loungefly products.

Mindstyle Mission Control


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