Frida Kahlo renews partners with Sass & Belle across gifts, kitchen, gardening and more

Published on: 15th June 2021

The licensing programme surrounding the iconic Mexican artist and icon, Frida Kahlo is continuing to grow, thanks to the renewal of a partnership with Sass & Belle and its range of officially licensed gift products for the UK and global markets.

An extension of the partnership brokered by Art Ask Agency, the Barcelona-based licensing agency for the Frida Kahlo consumer products programme, the new Sass & Belle collection now features some 30 new SKUs across gifts, kitchen items, gardening, ceramics, and accessories.

“Sass & Belle’s products are delightful. They have even launched a Frida Kahlo plant mister,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

“Since we began transporting our customers to the heart of Mexico around two years ago, our hugely successful Frida Kahlo collection has grown from a handful of products to around 30 skus, with many more ceramics launching in the coming months.”

Daisy Coombes, marketing manager, at Sass & Belle, said: “Here at Sass & Belle we are known for our characterful designs. But Frida has fast become one of our bestselling collections, making her our most-loved character design.”


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