Licensing.biz

Formula One’s Williams Racing taps The Point. 1888 to drive extensive licensing programme

The Point. 1888 has been tapped to drive Williams Racing’s brand licensing programme into pole position with an extensive range of new products for the Williams fanbase.

Synonymous with top level motorsport since the 1960s, Williams is one of the world’s leading Formula 1 teams, racing in the top echelon or motor racing, where it has won grands prix for more than three decades.

The Point. 1888 will now work with the team to extend its licensing operation using its ‘retail-first methodology’ to ‘reverse engineer the licensing process’ and select licensing partners that align with Williams’ core values. Matching the team with the right companies will open a host of new opportunities for engagement on a global scale, helping boost revenue and brand affiliation for Williams Racing.

Tim Hunt, commercial and marketing director for Williams Racing, said: “We are excited to have The Point.1888 on board to extend our brand licensing programme and to enable us to work with businesses we never thought we would. Through careful consideration of the types of products that will suit our purpose and values, we have the opportunity to increase our fan-base and build on our brand affiliation. We look forward to working The Point.1888 and seeing the incredible results.”

Hannah Stevens, head of retail and sports at The Point.1888, added: “As a huge F1 fan, I have admired the Williams Racing team for many years and I’m thrilled to be able to work with them on this iconic sporting brand as they take their first major steps into the world of licensing  and help fans to find new ways to engage with this incredible sport.”

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