Finsbury Food Group brings new Xbox Controller cake to supermarket shelves

Published on: 15th September 2020

Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the new Xbox Controller cake to supermarket shelves this September.

A leading UK cake manufacturer, Finsbury Food Group introduces the greatly anticipated Xbox Controller cake, blending celebration cakes with the world of gaming. The cake is available in Tesco now and Asda from September 26, retailing at £12.

The Xbox Controller cake is a fluffy, traditional Victoria sponge cake base with a buttercream and tasty strawberry jam filling, wrapped in classic icing, shaped to look just like a giant Xbox controller.

Reflective of recent investments by Finsbury, the Xbox Controller cake is officially nut-free; baked and decorated in a 100 per cent nut-free environment, the winning centrepiece for any occasion – whether it’s a children’s birthday celebration or just an evening of gaming, this cake is not only a showstopper but can also cater to nut-free dietary requirements.

Jordan McCann, brand manager at Finsbury Food Group, said: “This is a project we’ve been really excited about at Finsbury. Highly anticipated by consumers the Xbox Controller cake is fresh, new and completely different to anything we’ve done before. Gaming is a new sector for us at Finsbury and we’re constantly looking to innovate with new products and ranges and explore new industries too. Collaborating with Microsoft is the perfect opportunity for us create a product so unique to gaming.

“The Xbox Controller cake arrives as the baking industry continues to trend on social media and in the press. Cakes have been hitting the headlines recently, with people mistaking them for well-known objects such as, trainers, toilet roll and even a full chicken. It’s great to deliver this viral trend for our customers to enjoy at home, with an almost replica cake.”


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