Pop culture brand Fanattik, a licensing partner for Hasbro, Universal Studios, Capcom, Bethesda, Studio Canal, Konami and many more leading video game and film studios, has appointed Melissa Tudor as Creative Director. She will take control of the company’s creative strategy which is integral to the company’s continuing success.

Anthony Marks, M.D of Fanattik, says: “I am delighted to announce Melissa’s new role. She has been with Fanattik for more than three years, helping to shape our creative team, which in turn has made Fanattik into a fan favourite brand within the world of pop culture.”

The promotion comes at the end of a year that has seen phenomenal growth for the award-winning gift and collectible manufacturer, which supplies gift retailers throughout the UK, Europe and beyond with everything from SpongeBob Squarepants bottle openers to Jurassic Park playing cards, and sees them in good stead for 2022, the company’s self-proclaimed ‘Year Of Export’.