NEWS

Fanattik signs deal with Toho International for Godzilla

Published on: 25th January 2023

The deal will see the pop-culture licensee Fanattik produce Godzilla gifts, homewares and collectibles for the franchise’s monster fanbase.

Fanattik, the UK-based pop culture brand, has signed a multi-territory, multi-year deal with Toho International – the Japanese studio’s US-based subsidiary, which has brought global sensation Godzilla to life – for the rights to produce Godzilla gifts, homewares and collectibles. The deal was brokered by Toho International’s licensing agent, Rocket Licensing.

Fanattik is an award-winning gift and collectibles licensee for Universal Studios, Paramount Studios, Hasbro, Microsoft, Asmodee, Capcom, Konami, Bethesda and many more, supplying gift and toy retailers throughout the UK, Europe and beyond.

Melissa Tudor, creative director, Fanattik, commented: “We have a lot of experience working with Japanese studios, creating ranges for the likes of Resident Evil, Street Fighter and Yu-Gi-Oh!. We will be putting all this experience to use when creating collectible pieces that will appeal to fans of Godzilla.”

Fanattik says it is especially adept at creating anniversary ranges, having worked on the 25th and 30th anniversary of Jurassic Park, 35th anniversary of Back to the Future, 30th of Magic the Gathering, 40th of The Thing and Knight Rider and the upcoming 50th anniversary of Dungeons and Dragons. Godzilla celebrates its 70th anniversary in 2024 and Fanattik will be producing a number of pieces celebrating the anniversary of one of the most iconic monsters of all time.

Anthony Marks, the MD of Fanattik, added: “Godzilla ticks all the boxes for Fanattik: it is an iconic pop culture franchise with an existing multi-generational fanbase that is hungry for affordable, exciting products.”

Fanattik will be presenting concepts to retailers on the its stand at Spring Fair, Hall 4 4G63. Retailers who cannot attend this show or Nuremberg Toy Fair are advised to email hello@wearefanattik.com for details.

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