FaNaTtiK expands its licensing deal with Yu-Gi-Oh!

Published on: 22nd February 2022

Award-winning collectible and gift specialist FaNaTtiK has secured a three-year extension to its long-standing licensing agreement with the hit brand Yu-Gi-Oh!, covering additional new products and territories.

Yu-Gi-Oh! has been entertaining and engaging audiences globally for over 25 years through its Manga, TV series (with over 900 episodes), three feature films, consumer products, hit mobile games Yu-Gi-Oh! Duel Links and Yu-Gi-Oh! Master Duel, as well as the immensely popular Yu-Gi-Oh! TRADING CARD GAME. 

“Some Anime brands may come and go but Yu-Gi-Oh! is an evergreen with a passionate fan base that appreciate the gifts and collectibles we have created over the years,” says Anthony Marks, M.D., FaNaTtiK. “We look forward to creating many more fan focused products featuring this global IP over the next three years and beyond.” 

Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, says: “FaNaTtiK is a tremendous partner for the Yu-Gi-Oh! brand. Its wide range of unique gifts and collectibles have delighted fans in the European market. We are excited to extend our relationship with FaNaTtiK to include even more products we believe will continue to impress fans. FaNaTtiK’s passion and understanding of the Yu-Gi-Oh! brand shines through in what it creates.”

FaNaTtiK will be supplying the North American, UK, Europe MENA and Australasian markets via its own offices and network of distributers. As well as the vibrant independent trade where Yu-Gi-Oh! thrives, the company will have products that appeal to all levels of pop culture retailers, from online to supermarkets, with a wide spectrum of retail price points and limited-edition pieces.



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