The partnership will support a growing UK fanbase and increasing demand for the Handmade by Robots collectible vinyl figures.
A growing Handmade by Robots fanbase in the UK presented an opportunity to establish a local distribution partner to support increasing demand for product and directly supply retailers in the UK and Ireland.
Handmade by Robots creates and releases vinyl figures driven by some of the most recognisable entertainment characters in pop culture such as Scooby-Doo, Ghost Face and Batman. The strategic partnership with Fanattik, an established licensing partner for powerhouse brands such as Universal Studios and Hasbro, will enable the companyto expand its presence outside of the US.
“Partnering with Fanattik will put our collectible figures in the hands of even more fans around the world,” said Mary Olson, creator of Handmade by Robots. “Fanattik, like us, is obsessed with bringing the most unique and interesting pop culture products to retailers and fans alike.”
“Fanattik only gets involved in projects that spark our passion and from the moment I saw these figures I knew they were something special,” said Anthony Marks, managing director at Fanattik. “We are proud to add Handmade by Robots figures to our portfolio of collectibles and represent their brand in the UK and Ireland.”
The figures will be available in select stores Q4 2022, launching to the wider market early 2023. For details on how to become a stockist, contact email@example.com