Established Licensing agency launches

Published on: 4th May 2023

Established Licensing is a strategic partnerships consulting agency that aims to harness the power of collaboration.

Established Licensing (Established) is excited to announce its official launch as a strategic partnerships consulting agency, specializing in delivering solutions that help brands and businesses navigate complexity, ignite innovation and accelerate growth. Established combines deep industry expertise and creative thinking to empower clients with modern partnership solutions that deliver results.

Established founder, Peter Betts, has put together a team with over a decade of industry experience, and says that this team distinguishes itself with its unique blend of knowledge and a forward-thinking approach. Its mission is to empower brands and businesses through innovative partnership solutions that drive growth and success.

“We are excited to make this announcement as we understand the power of collaboration and the value it can bring to both brands and businesses,” commented Peter. “Our goal is to help clients navigate the partnership landscape, connect with top-tier partners, and pave the way for fruitful collaborations. We believe in fostering a culture of integrity, innovation, collaboration, adaptability and excellence that benefits all stakeholders involved.”

Established offers a comprehensive suite of bespoke services, including partnership strategy development, partner sourcing, digital integration, negotiation, activation and management. The agency is devoted to delivering unparalleled value and transformative results for its clients.

In addition to their core offerings, Established also focuses on identifying untapped opportunities for clients, employing data-driven insights to ensure its partnerships are strategically aligned with market trends and consumer preferences. This unique, data-centric approach enables clients to stay ahead of the curve in today’s ever-evolving marketplace.

For more information about Established Licensing’s strategic partnership consulting services, visit or or get in touch at


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