Epic Story Media, the independent content creation, distribution, and licensing company, has been named the US and Canadian licensing agent for Outfit 7’s flagship family entertainment brand, Talking Tom and Friends.

Under the partnership, Epic Story Media will assemble a consumer products programme with key categories, including toys, plush, publishing, party/novelty, experiential/events, and promotions.

To date, Outfit7 has developed and launched over 22 Talking Tom and Friends mobile games, which have received over 10 billion downloads globally. In 2019, its innovative virtual pet game My Talking Tom 2 ranked as the sixth most-played mobile game in the world.

The Talking Tom and Friends brand is also one of the top 20 favourite game brands in the US and has amassed over 325 million local views across its YouTube content.

Its YouTube channel was the seventh most-viewed in 2018, and overall the brand has received over 23 billion views worldwide. Its popular, original content is a global sensation, with over 40 billion total views to date.

Ken Faier, El Presidente and founder of Epic Story Media, said: “We’re extremely excited to join forces with Outfit7 Limited and work on one of the world’s strongest gaming and video brands.”

Epic’s head of licensing and merchandising, David Sztoser, added: “We will leverage Talking Tom and Friends’ success and build an innovative and robust licensing program in the US and Canada.”