English Heritage licensing programme builds momentum

Published on: 4th November 2021

The English Heritage licensing programme is building momentum with a roster of new licensees signing up to work with the charity that cares for 400 historic sites, which receive over 10 million visitors a year.

New licensed products launching next year cover a wide range of categories, from wooden jigsaw puzzles (Wentworth Puzzles) to handmade tinned fudge (Gardiners). In addition, there are advanced plans for a complete range of homewares in development to include furniture, fabrics, wallpaper, outdoor fabrics, tiles, paint, bedding and more.

Helen Webster, Account Director of English Heritage’s brand licensing consultancy Golden Goose, says: “We have been very pleased to see the appetite for the English Heritage programme from manufacturers across multiple categories and sectors. We expect English Heritage licensed products to be a prominent and successful feature of UK retail for many years to come.”

“The work Golden Goose are doing now is building a very strong foundation for the future,” adds Kingston Myles, Head of Commercial for English Heritage. “The many plans in development will really allow us to showcase, at pace, the charity’s intellectual property and collection of sites.”

Based in London, Golden Goose is a pan-European brand licensing consultancy established in 2002 to help corporate brands develop licensing opportunities. Other clients include Men’s Health & Women’s Health (Hearst), Mother&Baby (Bauer), Del Monte, Shepperton Design Studio’sOriginal Stormtrooper and the Tusk Trust.

English Heritage and Golden Goose will be exhibiting at BLE and will be on stand C200.



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