English Heritage has appointed the strategic licensing boutique, Golden Goose as its licensing representative with the remit of building up and managing the brand’s lifestyle, home, and garden licensing. The appointment swiftly follows the announcement of a new global spirits licensee for the English Heritage name.

Kingston Myles, head of commercial development at English Heritage, said: “As the custodians for 400 sites, many with stunning gardens, that receive 10 million visitors a year, we are looking forward to working with Golden Goose to create an exciting range of licensed products that will capture our expert team’s passion for authentic storytelling alongside the hugely recognisable English Heritage brand.”

The appointment of Golden Goose arrives at a time in which the ‘staycation’ market has witnessed a huge increase in numbers thanks to travel restrictions surrounding the pandemic. On top of this, English Heritage currently boasts close to one million members and 100 existing English Heritage retail outlets.

Adam Bass, Golden Goose’s director, added: “We love the passion, authenticity and  history behind the English Heritage brand, and can’t wait to develop the quality of products that this prestigious programme deserves.” 

The account team working on the English Heritage licensing programme, alongside new business director Martin Clark, will  include two of Golden Goose’s latest hires, Rebeckah Dalton and Helen Webster, who have a wealth of experience working in  the lifestyle and home categories.