The Emoji Company has renewed its partnership with Lojas Americanas to launch another line of Easter Eggs across Brazil through its own D’elicce brand, an official licensee of the Emoji franchise.
Under the renewed partnership, that will see themed easter eggs launch for the second year running, the product range will be available in more than 1,700 points of sales, as well as via the app and online Lojas Americanas shopping platform. Lojas Americanas is recognised as one of the largest retail chains in the country.
“We are excited to work for the second year with Americanas through their own brand D´elicce in Brazil for the Easter Season, they develop high quality products and have a great distribution capacity, which allows reaching consumers in more than 700 cities across the country,” says Celso Rafael, CEO of Lotus Global Mkt, responsible for the brand licensing in Brazil.
“For the emoji company, it is a great pleasure to be part of this important holiday for children and adults through this amazing partnership with Lojas Americanas and its own brand D’elicce,” added Marco Hüsges, CEO and founder of the emoji brand.