NEWS

Egmont launches new LEGO Explorer monthly magazine and enters subscription market

Published on: 20th October 2020

Egmont Magazines is launching a new LEGO Explorer magazine, a monthly publication designed ‘to build curious minds’ and inspire readers to design their own LEGO models and ‘unleash their creativity.’

The magazine has been developed by Egmont Publishing with the support of official LEGO designers and aims to combine the creativity central to the LEGO brand with Egmont’s experience in magazine content. The new title will be focused on learning, discovery and creativity.

The LEGO Explorer magazine will have a STEAM focus, encouraging young readers to go on a journey through the worlds of Science, Technology, Engineering, Art and Maths, as well as teaching them new LEGO skills with inside info from LEGO designers themselves.

Each issue will also offer readers innovative tips and tricks to make the most of their LEGO collection, as well as a collectable LEGO toy. The first issue of LEGO Explorer is dedicated to Marvellous Machines and explores the world of robots and artificial intelligence.

The magazine will be hitting newsstands from October 21st, however, Egmont will also be entering the subscriptions market with subs already available online.

Laura Adnitt, publishing director, said: “We’re sure that LEGO Explorer will be loved by both kids and parents, and the STEAM themes are sure to engage young readers in educational topics alongside their much-loved LEGO bricks.

“We’re delighted to be launching this magazine with a direct to consumer subscription offer. We know that young readers will love collecting all the themed issues, and will revel in building the exclusive LEGO covermounts every month.”

RECENT ARTICLES

Gabby’s Dollhouse enjoys success across EMEA

Mattel and Nickelodeon offer sneak peek of Monster High series

DeAPlaneta Entertainment appoints new franchise manager

Aspire, Kärcher and Smoby Toys collaborate on role-play range

WildBrain secures new deals for Tom Gates series and specials

Best in show…it’s the Licensing Blog!

Licences feature heavily in Argos Top Toys for Christmas

Beano prepares for 85th birthday celebrations

Just Play brings Sesame Street characters to life

Moonbug to launch second season of Mia’s Magic Playground