Egmont is launching a new Milkshake! magazine for early years audiences

Published on: 10th February 2020

Egmont Publishing is to launch a new Milkshake! magazine later this month, bringing Channel 5’s multi-platform pre-school brand back to the publishing sector.

During its day-part, Milkshake! is the top performing TV segment on a free-to-air channel and is currently experiencing a 15 per cent growth in kids’ viewership year on year.

A compilation magazine for all children who love Milkshake!, Egmont’s new title will be aimed at three to five year olds. In the new Milkshake! magazine, readers can learn and play with their favourite characters including Peppa Pig, PAW Patrol and Thomas & Friends, as well as their favourite Milkshake! presenters too.

All 44 pages of Egmont’s first issue of Milkshake! magazine will be full of pre-school fun, plus an extra eight-page Peppa Pig mini mag and an amazing Peppa Pig shopping set, so Milkshake! readers can extend the world of play and discovery beyond the magazine.

Through Egmont’s own research, Milkshake! magazine’s content will be rooted in Early Years Foundation Stage learning, delivered through fun and play, with Egmont’s Ages and Stages insight to make sure that each page caters to multiple skill levels and abilities.

Over the next twelve months, Milkshake! magazine will be promoted at the end of Milkshake! programmes on air. Milkshake! fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online.

As well as social media advertising across Milkshake! and Egmont platforms, a website takeover for Milkshake! magazine will run on popular parenting website,

Kiran Vara, publisher of Milkshake! magazine, said: “We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers.

“We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality cover mounts will mean that this new look magazine is a big hit with Milkshakers!”

Issue number one goes on sale on February 12th and is priced at £4.99.


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