Edutainment Licensing secures NSPCC Buddy partnership with Kennedy Publishing

Published on: 13th April 2021

Edutainment Licensing has secured a new partnership with Kennedy Publishing for its NSPCC ‘speech bubble’ mascot, Buddy. The campaign will start on May 26th in the publisher’s Busy Time, and will continue in Get Busy on June 24th.

Kennedy Publishing is a leading publisher in the children’s magazine sector, with a portfolio of over 50 children’s magazine titles, licenses for over 30 properties, and a global readership of over 15 million. 

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. 

The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

In February this year, the NSPCC held an online assembly with the help of TV stars Ant and Dec, as volunteers were unable to deliver assemblies in person due to school closures. It has since been watched more than 600,000 times.

The Buddy page will feature the key message from the campaign alongside an activity for the child to enjoy and engage with.

“We are excited to be working with the dynamic team at Kennedy for Buddy,” said Denise Deane of Edutainment Licensing. “We know that they passionate about creating high-quality, engaging content that helps support their young readers’ development and are grateful for their support.”

Sophie Rowlands, licensing director, Kennedy Publishing, added: “We are proud to support the NSPCC in our pre-school magazines which offer unique, play-based learning opportunities. Buddy will join a wealth of popular character activities that encourage children’s imagination and creativity.”


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