DreamWorks brings Trolls AR experience to Tesco in Zappar deal

Dreamworks Animation has teamed with the augmented reality firm, Zappar to bring the cast of its upcoming animated movie Trolls to Tesco.

Under the new partnership Trolls fans can now explore Tesco stores across the UK with their smartphone or tablet to find a host of characters from the film that hit screens on October 21st.

Using the free to download app from Zappar, kids and families can unlock augmented reality experiences and track down Trolls on specially created POS and participating products.

Ten different interactive experiences have been Zappar to create in-store activities including a paint a bug activity, video clips and the ability for customers to style themselves with the signature Troll hair.

Caspar Thykier, co-founder and CEO at Zappar, said: `Trolls have captured children’s imaginations for decades, and the latest film does exactly that, so we naturally jumped at the chance to bring the movie to life even further.

“Working with Dreamworks Animation to create interactive AR experiences for Tesco stores has been great fun and we are sure Trolls fans will really enjoy them.”

Rachel Wakley, head of licensing for Tesco UK, added: “By working in collaboration with our partners at DreamWorks Animation and Zappar, we have been able to create a unique experience for our customers.

“We’re really excited to see their engagement with the Trolls, both in-store and digitally and really believe that this additional content offers great entertainment and enjoyment for all of the family.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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