DreamWorks’ AwesomenessTV opens first pop-up store

Dreamworks Animation’s YouTube network, AwesomenessTV has opened its first pop-up store featuring products inspired by its digital celebrities.

Called Scene@Awesomeness, the new store is located in Los Angeles and offers a range of apparel and accessories designed and inspired by the network’s roster of popular digital short features.

The store also treats customers to a DJ booth, lounge area and sections throughout featuring different network creators, reports StreamDaily.

AwesomenessTV’s head of global consumer products and retail, Jim Fielding has revealed his plans to add more categories to the store’s line-up such as footwear, bedding and toys soon.

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