Domestic appliance brand Smeg celebrates 70 years of Peanuts with limited edition model

Published on: 27th October 2020

The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence.

The limited edition model will take the form of Smeg’s own popular 1950s family mini fridge FAB10, which will feature an illustration taken from the Peanuts comic strip. It will depict Snoopy alongside his cherished doghouse along with his friend, Woodstock.

Each fridge in the series will be decorated with a silver plaque showing its unique product number.

The Peanuts refrigerator will be available at Smeg’s stores and subsidiaries across Europe from November, with a retail price of €1299. Smeg will support the launch through window displays, social media and influencer activity.

Tara Botwick, senior director territory management for Peanuts Worldwide, said: “With Smeg known as one of the most popular names in home appliances thanks to the brand’s iconic retro style, colourful designs and reputation for quality, they are an excellent company to create a memorable product for Peanuts’ 70th anniversary milestone.

“We look forward to seeing this eye-catching refrigerator take pride of place in the homes of Peanuts fans across Europe.”


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