The new baby and kids clothing collection from Delta Children and Gap includes optimistic colours, upscale designs and modern takes on timeless styles.
Delta Children announced the launch of the first-ever babyGap-branded nursery furniture and baby gear collection in the US, in a deal facilitated by Gap’s licensing agency, IMG. The new line, which is available now on gap.com, deltachildren.com and amazon.com, includes cribs and crib mattresses with accompanying bedding, as well as recliners, strollers, bassinets and swaddles, with more categories coming soon. Delivering Gap’s signature modern American style, the partnership provides timeless products for all stages.
The partnership between Delta Children and Gap leverages the strengths of both brands, harnessing Delta’s expertise with over 50 years as a trusted children’s furniture brand and Gap’s strong credibility in the kids and baby apparel space. As the two companies enter the nursery furniture and baby gear categories for the first time together, they share a commitment to delivering high-quality, elevated and versatile products to parents across the US.
Featuring both classic and trending colours, the collection incorporates safe, stylish and functional furniture pieces that will grow with children. This collection’s crib mattresses include a deluxe mattress made with plant-based soy foam.
Designed for a generation of parents always on-the-go, the collaboration also introduces baby gear products like strollers, wagons, bassinets and a play yard.
Meanwhile, the Gap Kids furniture collection, to be launched in early 2023, consists of beds, table and chair sets, toy bins, kids’ chairs and more. Featuring a variety of colours and made from high-quality materials, all products have been designed to bring style and functionality to toddlers’ spaces.
“We are excited to work with a such an exemplary and iconic brand to produce stylish and well-made products for kids to grow up in,” said Joseph Shamie, president of Delta Children. “Combining Gap’s timeless style with our expansive expertise in the baby and kids’ industry has allowed us to create a line of products that we know parents will love.”
“We are excited to partner with Delta Children to introduce this new licensed category to our Baby Gap assortment,” said Adrienne Gernand, managing director of International, Global Licensing and Wholesale, Gap. “This launch is an incredible opportunity to reach new addressable markets and connect more deeply with parents as they navigate early parenthood, furthering our commitment to growing Gap as a lifestyle brand that can deliver style for all stages in our customers’ lives.”
