Dan Dee International and Graco announce multi-year licensing agreement

Published on: 27th April 2022

Dan Dee International, a global leader in baby, pet, plush, and home décor products, and Graco, one of the world’s most recognised and trusted children’s products brands, have announced a new multi-year licensing agreement.

Dan Dee has plans to help expand Graco with an extensive line of innovative play, activity, storage, and functional baby products for at-home and on-the-go, set to launch in North America in 2023.

“We are delighted and honored to be partnering with Graco,” says Mark Matheny, Head of Licensing, Dan Dee. “This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and safe.”

“We are excited to partner with Dan Dee International to bring fun and innovative products to our littlest consumers,” adds Kerry Strzelecki, VP of Brand Development, Graco Children’s Products.  “Dan Dee’s expertise in these categories is a welcome addition to the Graco product mix.”


Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Trio inducted to Licensing International Hall of Fame

Beano and Place2Be join forces to support children’s mental health 

The third edition of Brandmate is in preparation for 2024

Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Disney Lorcana unveils Into the Inklands

Funko launches Loungefly pet accessory line

Lisle Licensing seals deal with Mood Bears

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection