The licensing agreement includes anime favourites such as Attack on Titan, Chainsaw Man, Jujutsu Kaisen, My Hero Academia and Spy x Family.
Crunchyroll is joining forces with Jazwares to bring fans an epic cross-category portfolio of fan favourite anime properties. The new venture will kick off with an expansive suite of consumer products celebrating fandom across 18 anime series including Attack on Titan, Chainsaw Man, Jujutsu Kaisen, My Hero Academia and Spy x Family.
“Anime is a dynamic storytelling medium, spanning many genres from action to comedy to horror,” said Anna Songco Adamian, vice president of Global Consumer Products, Crunchyroll. “We are so excited to work with our partners at Jazwares to deliver products that allow fans to celebrate their fandom from must-have collectibles to adorable plush, in a wide array of categories and products that offer something for every kind of fan and demo, from kids to adults,”
The collaboration marks Jazwares’ comprehensive evolution into the anime space in multiple product categories and price points that deliver collectors and casual fans highly authentic, on-brand experiences. Featuring a vast selection of scales, characters and series, Jazwares will focus on a “for-fans, by-fans” portfolio approach to transform favourite anime properties into authentic figures, playsets, vehicles, plush, costumes and more.
“Jazwares continually provides a connective tissue between pop-culture, a passionate fandom and the creation of high-quality collectibles that are highly detailed sculpts and decos,” said Gerhard Runken, senior vice president of Brand & Marketing, Jazwares. “As long-time enthusiasts of the anime phenomenon, we are proud and ready to collaborate with Crunchyroll to give fans incredible experiences with collectible figures, plush, and other surprise-and-delight moments across multiple retail channels globally.”
The titles featured in today’s announcement can be streamed on Crunchyroll in more than 200 countries and territories and represent a roundup of hit action titles that have captured the hearts of global fans.
Beginning summer 2024, fans will experience their most beloved anime titles brought to life by Jazwares across mass retailers, specialty collector destinations and on the Crunchyroll platform.
