Crunchyroll details major licensing slate ahead of the autumn anime season

Published on: 21st October 2020

The global anime brand, Crunchyroll, has detailed a slate of cross-category licensing partnerships ahead of the autumn anime season, highlighting not only the diversity of the anime medium, but the global reach of the animation form.

“This latest slate of licensing partnerships represents the diversity of anime as a medium, from the spooky stylings of Jujutsu Kaisen and the Junji Ito Collection, to the eternally cute Bananya,” said John Leonhardt, head of consumer products at Crunchyroll.

“Crunchyroll represents anime titles that can drive success to your category.”

The latest licensing line-up sees Bananya – the kitten who lives in a banana – move into the board games sector with Japanime Games, books with Running Press, mugs with Wild Bill’s Soda, and novelties and pins with Just Funky.

Meanwhile, Black Clover, the long running Shonen action series, was recently signed to Hypland for fashion, Japanime Games for board games and Taka for figures, while Dr. Stone, the scientific action series based on the popular Shonen Jump manga of the same name, is coming back for season two in January 2021 and was signed by Wild Bill’s Soda for mugs.

Food Wars! Shokugeki no Soma, the culinary competition series, was recently granted to Espada Arts for figures, Mobile Suit Gundam, the iconic anime series that recently celebrated its 40th anniversary, was granted to FiGPiN for pins and Just Funky for novelties and gifts, and Haikyu the beloved volleyball series, was recently granted to Hypland and Good Smile company for fashion and apparel.

Elsewhere, Jujutsu Kaisen the hit Shonen Jump title streaming exclusively on Crunchyroll, was granted to Bioworld for apparel and Great Eastern Entertainment for accessories and home goods. the Junji Ito Collection was recently granted to Ground Up International for footwear, Hypland for fashion and to Wild Bill’s Soda for mugs, and Kuroko’s Basketball was recently signed to Hypland for fashion.

Completing the raft of signings and Mob Psycho 100 was granted to Team Liquid, the world renowned professional gaming organization, and Good Smile Company for apparel, and  Espada Arts for figures, while finally the Good Smile Company was granted licenses to create apparel for both Re:ZERO -Starting Life in Another World and That Time I Got Reincarnated as a Slime.

Crunchyroll’s consumer products team provides global anime fans with the best in lifestyle, home goods, fashion and more, managing all-rights for more than 350 anime series for more than 100 global licensees. It also operates the direct to consumer Crunchyroll Store, which is the exclusive home of Crunchyroll Loves, the brand’s in house streetwear label.

Crunchyroll, the global streaming brand from WarnerMedia, serves more than 70 million registered users and 3 million subscribers in more than 200 countries and territories. Crunchyroll’s robust online community also includes more than 40 million followers across social media.


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