Firm will extend the brand into categories such as candles, pillows and throws.

CPLG North America signs Farah Merhi’s Inspire Me! brand

CPLG North America has signed an exclusive representation agreement with Evolution Management + Marketing to represent Farah Merhi, owner of Inspire Me! Home Décor.

“The opportunity to work with Farah and her Inspire Me! Home Décor brand is incredibly exciting,” said Ted Larkins, SVP/general manager of CPLG North America.

“Farah is a leader in this category, having the largest (3.5 million) Instagram following in the home décor space. We’re excited to bring her incredible sense of design and knowledge to her fans by introducing new lines of product, starting with categories such as candles, pillows and throws. We’ll also be introducing Inspire Me! Home Décor to various retail partners through promotion and direct to retail programmes.” 

Brian Samuels, partner at Evolution, added: “We are excited to work with CPLG North America on Farah’s launch into the retail and consumer markets. Bringing together their partnership reach with Farah’s expertise in this area is a fantastic mix.

“Both Farah and CPLG are dynamic in their approach to building their brands and together they will create powerful programmes for the home décor market.”

Inspire Me! product is set to launch into the market in mid-2017.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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