The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this July, a marketing initiative devised to celebrate the summer months through new online content and competitions for kids and dress-up fans of all ages.

The company is encouraging customers to make up for lost time with friends and family this summer, welcoming back holidays as the UK’s holiday makers enjoy a summer of staycationing, or engage little ones with Rubies’ new online summer camp, Camp Kindness, all of which will fall under the hashtag #everyexcusetoparty.

New releases from Rubies will feature officially licensed costumes from a wide range of new media, catering to all age ranges, from the deadly assassins of Marvel’s Black Widow cinematic release, to the Space Jam: A New Legacy kit.

Mike O’Connell, COO, Rubies, said: “We can’t wait to launch our new Hello Summer campaign this July, as it’s understandably a very exciting time in people’s lives as the world opens up again and people start to celebrate with those closest to them.

“Rubies is synonymous with unforgettable party experiences and as an industry leader, we act as a positive role model to our audience who wear our costumes. Kindness, Friendship and Togetherness are imperative to our company values and ethos and we want to encourage these amongst our audience, with the introduction of our virtual summer camp.”

Rubiesworld.com will be the home of Camp Kindness, the virtual summer camp. This brand-new website will focus on celebrating everyday acts of kindness with a competition where you can submit acts of kindness or good deeds that you have witnessed and vote for your favourite.

The winner will be announced on the 22nd August and will receive the Ultimate Party Bundle from Rubies, allowing them to throw a character themed party for all their friends.