NEWS

Clean Kitchen Club signs The Point.1888 for licensed consumer goods expansion

Published on: 25th November 2022

Opportunities in FMCG products, clothing, publishing, events and much more will be explored by Clean Kitchen Club and The Point.1888.

Clean Kitchen Club, the fast-growing and disruptive plant-based food brand, has signed retail focused, brand extension experts The Point.1888 as it looks to explore licensed consumer products.

Co-founded by Verity Bowditch and Mikey Pearce in 2020, Clean Kitchen Club is on a mission to transform the plant-based industry, taking fully sustainable plant-based food and carbon-neutral packaging to a mainstream audience. The ever-expanding menu contains a range of burgers, bowls, salads, wraps and desserts and has been a huge hit with consumers. The success it has enjoyed over the last two years has seen over five sites open, including, in October, a new 2,411sq ft flagship restaurant at Battersea Power Station, and plans for more in 2023.

Verity and Mikey have also seen success this year by completing a funding round that saw former CEO of McDonalds, Steve Easterbrook; entrepreneur Grace Beverley, ex-chairman of Quorn Clive Sharpe and TV personality Spencer Matthews among those investing in the brand.

The monies raised will be used to fund other brand development plans, including the growth of their catering business, which already includes the likes of Amazon, Dior and Sky Studios in its portfolio. The move into product meanwhile opens the possibility of snacking, ready meals, grab & go items in supermarkets, as well as opportunities to explore other FMCG products, clothing, publishing, events and much more.

The Point.1888, the licensing agent behind Team GB, Barratt, CoComelon and many other licensing programmes, matches brands with retailers and manufacturers to create powerful new products.

“Here at Clean Kitchen we are on the mission to bring plant-based food to the mainstream making it accessible to everyone,” said Verity. “The perfect way to do that is to step things up outside of our quick service restaurants and catering arm and become one of the world’s biggest plant-based food brands. To be able to nail going into other sectors, we need experts in their field alongside us. The Point.1888 is our chosen partner to take the retail world by storm; its retail network and relationships are market leading.”

Rosanna Cousins, retail & commercial manager at The Point.1888, said: “We are delighted to welcome Clean Kitchen Club to The Point.1888’s family. As a huge fan of the brand personally, it has been amazing to see the incredible growth it has enjoyed over the past two years. Clean Kitchen Club is in the perfect position to move into licensing as consumers look for healthy and sustainable products at retail.”

Those interested in finding out more about Clean Kitchen Club and the brand licensing opportunities available, can contact Rosanna.Cousins@ThePoint1888.com

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