China’s first Peppa Pig Play Café opens

Published on: 12th September 2022

The Peppa Pig Play Café in Hangzhou features six immersive Peppa Pig settings which integrate dining and play.

Hasbro authorised China Leisure Development Co to open the Peppa Pig Play Café in Binjiang Yintai Shopping Center in Hangzhou, with the new attraction having a grand opening on 2nd September.

The Play Café is spread across 1,100 square metres, with six immersive Peppa Pig settings that integrate themed dining and over a dozen play attractions, targeting kids aged 2-5 and their families.It is themed to the poular pre-school IP and composed of six classic scenes in Peppa Pig’s world: Potato City, Forest, Grandpa Pig’s Garden, Rebecca Rabbit’s Burrow, Train and Peppa Pig’s Family House. Fun dining experiences allow guests to take a break from play in the world of Peppa. Guests can also meet and take photos with Peppa and George, as well as live chat with Peppa on the screen at their dining booth.

The Play Café also allows guests to experience Peppa Pig’s favourite things to do: jumping in muddy puddles, dressing up in the wardrobe at the Clubhouse, going down the spinning slide to the Duck Pond, digging and growing vegetables in Grandpa Pig’s Garden and celebrating a birthday in Peppa Pig’s Family House.

“We are excited to be teaming up with Hasbro to bring the beloved Peppa Pig brand to the China market in a Play Café format,” said Linda Dong, president of China Leisure. “With recent policy changes in the education sector, we see a shift in consumer spending towards kids entertainment while shopping malls are looking for replacements for anchors vacated by large education institutions. The Play Café format, where kids can play while their family can relax and enjoy a meal, has been growing in popularity and we see tremendous opportunity in this space.”

“Peppa Pig is such an adored brand among pre-schoolers and their parents, so we are thrilled to be bringing this type of immersive, play experience to Peppa fans in China with our partner China Leisure Development,” said Matt Proulx, vice president, Location Based Entertainment at Hasbro.

“The new Peppa Pig Play Café is going to enable play amongst families all while building memorable dining experiences. This experience is a great illustration of what we’re always trying to do with our Brand Blueprint strategy – find more and meaningful ways for fans and families to experience our brands.”


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