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Electric Rhubarb is the new fine fragrance from RHS and Floral Street

A new line of Royal Horticultural Society-inspired fragrances will now be showcased at the RHS Chelsea Flower Show in May, thanks to a new partnership with the British floral fragrance company, Floral Street. Called Electric Rhubarb, the fragrance’s packaging will feature the Floral Street and RHS logos against the background …

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British heritage tool brand Spear & Jackson eyes big build in the US

The British gardening and hand tool supplier and brand name, Spear & Jackson is looking to build out its licensing portfolio as it makes the trip to Las Vegas’ Licensing Expo next month. Overseeing the brand’s licensing efforts in the US is the licensing agency IPR Licensing, who has just …

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Happy News for DRi as uplifting lifestyle brand grows retail presence

DRi is developing the licensing programme around The Happy News, an inspirational brand based on a quarterly newspaper that features only optimistic and uplifting news stories from around the world. The concept was struck upon by Emily Coxhead who is aiming to bring conversation around mental health issues to the …

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Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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Rocket Licensing and JoJo Maman Bébé strike up Very Hungry Caterpillar retail partnership

Rocket Licensing has secured a direct to retail licensing agreement with JoJo Maman Bébé for the the popular Eric Carle’s The Very Hungry Caterpillar brand. The first JoJo Maman Bébé The Very Hungry Caterpillar apparel range, aimed at children aged from birth to six years old, is available in more …

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Story founder Rachel Shechtman named Licensing Expo keynote speaker

Macy’s brand experience officer and the founder of Story, Rachel Shechtman has been named as the keynote speaker at this year’s Licensing Expo in Las Vegas. Shechtman will take the stage for the show’s keynote address on Wednesday, June 5th for a presentation titled Agility at Scale: Rachel Shechtman Shares …

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The Brand & Lifestyle Licensing Awards winners have been revealed

Adrian Chiles was the host of this year’s Brand & Lifestyle Licensing Awards, an event held at London’s Hilton Park Lane Hotel and welcoming over 400 licensors, licensees, agents and retailers from across the licensing industry. Chiles lead the ceremony – now in its fourth year – handing out accolades …

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Bob Marley family extends ‘lifestyle drinks’ partnership with New Age Beverages

The family of Bob Marley has extended its brand licensing agreement with the organic drinks company, New Age Beverages for an additional ten years. The partnership will form the basis of New Age’s mission to become the world’s leading healthy drinks and lifestyle company. The new arrangement includes scope for …

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Golden Goose named licensing agent for Tokyo Tiger’s Aunty Acid

The up and coming character creation studio, Tokyo Tiger has tapped Golden Goose to both manage the licensing programme for its social media personality Aunty Acid, as well as develop its raft of other characters for the licensing space. Together, the pair will work to develop new IP for UK …

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House of Disaster named among first UK fashion licensees for Frida Kahlo

House of Disaster has become one of the first UK licensees to launch a range of Frida Kahlo fashion accessories, thanks to a new deal secured by Art Ask Agency. House of Disaster is a fashion design and manufacturing house, recognised for its exclusive collections developed in house and sold …

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