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Sesame Workshop partners with Korean design label Beyond the Closet

Sesame Workshop, the non-profit organisation behind Sesame Street, has partnered with the top Korean designer Taeyong Ko’s Beyond the Closet label for a line of co-branded apparel and accessories. In a deal brokered by IMG, the new 35-piece clothing collection from Beyond the Closet will feature Sesame Street branded t-shirts, …

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Aykroyds and TDP Licensing back Numberblocks and Alphablocks with new clothing ranges

The popular CBeebies pre-school series Numberblocks and Alphablocks are jointly making their first move into clothing, having just signed with Aykroyds and TDP Licensing for nightwear, underwear and swimwear. Thanks to new deals secured by the series licensing agency, Larkshead Media, the first products based on the shows will hit …

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Blonde Sheep Licensing secures OTL deal for Swizzels

Blonde Sheep Licensing has brokered a new deal between OTL and the confectionery brand Swizzels for a new line of party products and travel accessories featuring the popular Love Hearts, Drumsticks, Refreshers and Squashies branding. An initial launch is planned for SS20 with selected leading retailers. OTL is a long …

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The Point. 1888 lights up new licensing line for Katie Alice

Th Point. 1888 is continuing to bolster it portfolio this year, having just secured an exclusive deal with the renowned design brand, Katie Alice. The licensing specialist has once again been quick out of the starting blocks, and has already signed the brand’s first licensee in the form of Candlelight, …

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Transport for London strengthens international route with new licensing agents

TSBA Group is looking to strengthen its Transport For London brand in the international marketplace, with the appointment of two new licensing agents. The London-based firm has tapped License Connection to act as the brand’s agent in the Benelux region, while MJA Licensing will be heading up TfL’s activity in …

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To Home From London selects Myne Cards as first licensing stop

The lifestyle brand, To Home From London has selected Myne Cards as its first licensing destination, as it looks to build out from its position in the souvenir sector. To Home From London is a Camden-based brand that creates authentic souvenirs with its own watercolour-signature artworks. The deal with Myne …

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Electric Rhubarb is the new fine fragrance from RHS and Floral Street

A new line of Royal Horticultural Society-inspired fragrances will now be showcased at the RHS Chelsea Flower Show in May, thanks to a new partnership with the British floral fragrance company, Floral Street. Called Electric Rhubarb, the fragrance’s packaging will feature the Floral Street and RHS logos against the background …

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British heritage tool brand Spear & Jackson eyes big build in the US

The British gardening and hand tool supplier and brand name, Spear & Jackson is looking to build out its licensing portfolio as it makes the trip to Las Vegas’ Licensing Expo next month. Overseeing the brand’s licensing efforts in the US is the licensing agency IPR Licensing, who has just …

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Happy News for DRi as uplifting lifestyle brand grows retail presence

DRi is developing the licensing programme around The Happy News, an inspirational brand based on a quarterly newspaper that features only optimistic and uplifting news stories from around the world. The concept was struck upon by Emily Coxhead who is aiming to bring conversation around mental health issues to the …

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