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Dragons and Monster Jam fuel boys’ sector growth for Spin Master as PAW Patrol declines

How to Train Your Dragon, Monster Jam and Bakugan have been highlighted as the brands driving growth in Spin Master’s boys action category with sales surging 195.5 per cent in its Q1 trading report. The segment ended its first quarter trading period at $49.4 million, while activities, games, puzzles and …

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Netflix secures “overall deal” with Dark Horse Comics following The Umbrella Academy success

Netflix has signed an “overall deal” with the comic book publisher Dark Horse Entertainment, having seen success with the adaptation of its The Umbrella Academy comic series. The series was recently renewed for a second season, in a deal that was followed with a wider reaching partnership for Dark Horse …

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Rainbow Rangers lands first European broadcaster in Italy’s Cartoonito

Genius Brands International has signed the first key European broadcast deal for the first season of Rainbow Rangers with the Italian children’s network, Cartoonito. The pre-school channel is a joint venture between Turner and RTI Mediaset. Rainbow Rangers is now being dubbed in Italian for Cartoonito, bringing the adventures of the …

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BLE shortlisted for AEO Award

Brand Licensing Europe has been shortlisted for an Association of Event Organisers Excellence Award. The show, which celebrates its 21st anniversary in 2019, takes place October 1st to 3rd 2019 at ExCeL London. The BLE team is a finalist in the Best Trade Show (over 8,000 sq. m) category. The …

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EA is eyeing mobile move for Apex Legends as it ramps up Fortnite face-off

Videogame publisher Electronic Arts is preparing to face-off with the likes of Fortnite and PUBG with the promise that its own hit battle royale title, Apex Legends will soon finds its way into China and on mobile devices. According to EA, the game is “easily the fastest-growing franchise we’ve ever …

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Sesame Workshop partners with Korean design label Beyond the Closet

Sesame Workshop, the non-profit organisation behind Sesame Street, has partnered with the top Korean designer Taeyong Ko’s Beyond the Closet label for a line of co-branded apparel and accessories. In a deal brokered by IMG, the new 35-piece clothing collection from Beyond the Closet will feature Sesame Street branded t-shirts, …

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Life is Strange lands timeless merch line with Hot Topic

Hot Topic has launched a new merchandise collection inspired by the world, imagery and characters of the award-winning and critically acclaimed video game series, Life is Strange. The deal was brokered by CPLG on behalf of video game publisher Square Enix. Hot Topic will carry an exclusive collection of Life …

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Aykroyds and TDP Licensing back Numberblocks and Alphablocks with new clothing ranges

The popular CBeebies pre-school series Numberblocks and Alphablocks are jointly making their first move into clothing, having just signed with Aykroyds and TDP Licensing for nightwear, underwear and swimwear. Thanks to new deals secured by the series licensing agency, Larkshead Media, the first products based on the shows will hit …

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