Cartoon Network is celebrating Discovery Channel’s Shark Week on its popular Roblox experience for kids, Cartoon Network Game On! with shark-themed quizzes and activities.
For the first time ever, fans can immerse themselves in Cartoon Network’s fully experiential world and interact with sharks. Available now, new in-game shark-themed features will help drive awareness by allowing kids to learn facts about sharks, and the importance of their conservation and protection in a fun and engaging way.
Cartoon Network Game On! allows players to experience the virtual world of hit Cartoon Network series, and for Shark Week, kids can play games to level up and unlock shark-themed avatar skins and accessories. Roblox players can also engage in a shark specific quiz and answer questions to unlock shark specific goodies.
Additionally, players can adopt “pet” sharks by taking a personality test and getting matched with a shark based on their answers. With multiple selfie spots around Cartoon Network Game On!, kids can capture images of their avatar in scenes with characters, and take a photo with sharks against an underwater backdrop. Players can also immerse themselves in the ultimate shark experience with shark-themed park rides on the main island.
The experience incorporates Cartoon Network’s award-winning initiative, Cartoon Network Climate Champions, giving users the chance to interact with characters and help complete challenges on Roblox to help the Cartoon Network Game On! environment. Specific Cartoon Network Climate Champions challenges will be available in the game to help reinforce the importance of these animals and their conservation.
Monika Oomen, VP, brand, communications and digital content strategy, Kids EMEA said: “We are constantly working to develop new and exciting experiences for kids with real added value on a platform that they love. Shark Week is such an important annual event for us, as it gives us the opportunity to showcase these fascinating creatures. We are thrilled to introduce Shark Week to the young audience on Roblox in a uniquely Cartoon Network and kid-relevant way.”
Cartoon Network Game On! was launched in December 2022, bringing the network’s beloved shows to a wider kids audience.
