NEWS

Carrera teams up with Hot Wheels

Published on: 20th September 2022

Vehicles in two classic Hot Wheels designs will be available for the Carrera Go racetrack in what Mattel and Carrera describe as a perfect partnership.

The Carrera brand is synonymous with cross-generational motorsport fun and inspires young and old alike. Now the company has teamed up with Mattel to bring Hot Wheels vehicles to the Carrera Go racetrack. Together, the brands present the best of the racing and car worlds, with vehicles in two classic Hot Wheels designs that can whizz through the loops as slot cars before reaching the ski jump to jump through the ring of fire; a childhood dream for Hot Wheels fans.

“We are very proud that Mattel and Hot Wheels make up an impressive combination with one of the strongest licences in the children’s segment,” said Stefan Krings, CEO, Carrera Revell Group. “Carrera has been one of the greatest joys of young and old racers in Europe for almost 60 years, as has Hot Wheels. In this cooperation, what fits together perfectly comes together.”

Ruth Henriquez, head of Consumer Products Mattel EMEA, added: “We are thrilled to be partnering with Carrera on this exciting cross-generational new line with the iconic Hot Wheels brand. As automotive legends, this collaboration is the perfect match, combining Hot Wheels challenger spirit with the motorsport fun of Carrera, guaranteed to thrill fans of all ages.”

Carrera Go sets Hot Wheels, Hot Wheels 4.9 and Hot Wheels 6.4 with different track lengths will be available, as well as individual vehicles Hot Wheels Night Shifter and Hot Wheels HW50 Concept. Unlike the Hot Wheels originals, the vehicles are controlled by a hand controller with turbo button to navigate the racetrack. The partnership will be supported by joint marketing activities for the new products within the EMEA market.

Further information on all racetracks can be found at www.carrera-toys.com/de.

RECENT ARTICLES

Monster High expands with Rubies licence and new product reveal

Industry stalwart Mark Kingston explores new opportunity

18th anniversary celebrations for Winx Club

Moonbug reveals new look and episodes for Little Baby Bum

Blu Goblin, Beano and Save the Children partner on charity collectibles launch

L.O.L Surprise! and Rainbow High to debut on runway in Milan

Historic Royal Palaces appointment for The Point.1888

Jazwares to debut at BLE with Squishmallows

Barbie and Polly Pocket come to Roblox

New fashion licensees for Hasbro’s biggest brands