Licensing Expo to now take place from 13th to 15th June 2023, at Mandalay Bay Convention Center and the theme will be fashion.
Licensing Expo, is organised by Informa Markets and sponsored by Licensing International. The licensed consumer product and brand extension tradeshow, which was originally due to take place from 23rd to 25th May 2023, will now return three weeks later to accommodate event venue renovations. The new show dates will ensure smooth experiences for attendees and exhibitors at Licensing Expo.
“We have been closely following the construction dateline at Mandalay Bay. With its guidance, we have obtained favourable dates to reschedule the event and avoid disrupting the meeting spaces required for Licensing Expo,” said Anna Knight, SVP Licensing, Informa Markets. “We wanted to update the licensing community after further discussions with Mandalay Bay to ensure all visitors and partners plan their summer accordingly. The Licensing Expo team will contact exhibitors and partners to discuss the rescheduled dates, answer any queries and ensure we deliver the same event experience you have become accustomed to, albeit a few weeks later than originally planned.”
This year’s Licensing Expo theme is Fashion, which builds on Brand Licensing Europe’s 2022 theme that showcased collaborations from industry influencers such as Balmain, Hype, H&M and more, with brands including Mattel’s Barbie, Sega, Teletubbies and Kellogg’s taking to the runway – a highlight of September’s event.
“Seeing the incredible response we had at BLE from the Fashion theme, we wanted to bring it to Expo next summer to spotlight the innovation and creativity that comes from this category on a global stage,” added Anna. “Fashion, apparel and accessories are all inclusive and transcend age, gender, race and nationality. It forms such a critical part of the licensing process but is also an integral part of consumers’ identity. BLE was just the beginning of what this theme has to offer, and we can’t wait to bring it to life on Licensing Expo’s show floor.”
“Having fashion as the theme opens so many possibilities in the licensing space and will allow attendees and exhibitors to explore the breadth of consumer products available through the fashion world,” commented Maura Regan, president, Licensing International. “We’re excited to see unique collaborations unfold between licensing and fashion, along with the constant emergence of new innovations and trends.”
Licensing Expo provides a key opportunity to secure the rights to thousands of consumer brands, entertainment icons and more for exhibiting and attending product suppliers or retailers. Notable brands from the 2022 event included Crayola, Hasbro, Jazwares, Legendary Entertainment, Paramount, Paul Frank, Mattel, Shell, Viz Media, Warner Bros. Discovery and many more.