Brand & Lifestyle Licensing Awards 2020 moved to June date

Published on: 16th March 2020

The Brand & Lifestyle Licensing Awards 2020 will be moving  from its planned date in April to mid June following the escalating events surrounding the COVID-19 Coronavirus.

The B&LLAs, established to reward excellence across the brand and lifestyle licensing industry, will take place on Thursday, June 18th at its home at the Hilton Park Lane in its traditional lunchtime slot.

Ian Hyder, joint MD of Max Publishing which owns and organises the B&LLAs, commented: “Due to the escalating events, in the UK, Europe and internationally, regarding COVID-19 Coronavirus, our priority is to safeguard our colleagues, friends, staff and supporters, so we have taken the decision to move the B&LLAs 2020 to this new date.

“We would like to thank our amazing sponsors for their full support in this decision and look forward to welcoming everyone to the Hilton Park Lane in June.”

Brand Licensing Europe is once again the headline sponsor of the awards, with trade organisation, Licensing International, also supporting the programme. Finalists across the Property, Product and Retail categories of the B&LLAs 2020 are due to be announced at the end of next week.

A host of major companies and brands have also pledged their support as category sponsors. These include WildBrain CPLG Lifestyle, The Point.1888, MDR Brand Management, CAA-GBG, The Jockey Club, Pringles, Start Licensing, Golden Goose, Discovery Consumer Products, Powerstation Studios, H&A, Beanstalk, Good Housekeeping, TSBA, Brandgenuity Europe and Brand

For general enquiries on the B&LLAs 2020, please contact Ian Hyder or Rob Willis on 020 700 6740. Find out more about the events at the official B&LLAs website at


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