Brand & Licensing Innovation Summits to launch in Europe and North America this year

Published on: 18th February 2021

Global Licensing Group is to launch its Brand & Licensing Innovation Summits in Europe and North America to celebrate the power of brands and brand extension, as well as provide trends and forecasts, retailer insights, spotlights on growth categories, and deep dives into digital and content innovation.

B&LIS 2021 aims to help middle-management, business leaders, and owners to navigate the changing retail, content, and consumer landscape through keynotes, panel discussions, roundtables, and workshops all providing actionable advice, information and strategies on the future of brands and licensing.

Content will be curated by the License Global editorial team and Products of Change and is presented in association with industry trade body Licensing International. The inaugural B&LIS, focusing on the European market, will premiere as a virtual event on June, 9 to 11 2021.

Each day of the event will spotlight a different topic, with trends and retail taking its day one slot, CSR and sustainability with a programme curated by Products of Change taking place on day two, and day three dedicated to content and digital transformation.

The second edition of B&LIS will focus on the American market and takes the form of a hybrid summit on October 27th to 28th with the in-person element hosted in New York.

“We spent many, many hours talking to the industry before launching B&LIS, and our research confirmed there is huge appetite for forward-looking content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic,” said Anna Knight, VP of Licensing, Informa Markets.

The Brand & Licensing Innovation Summits will complement the Global Licensing Group’s current trade show portfolio, which includes Brand Licensing Europe (November, 17 to 19 in London) and Licensing Expo (August 10 to 12 in Las Vegas).

Knight added: “Our trade shows very much focus on deal-making, networking and trend spotting whereas the newly launched B&LIS summits are a complementary thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing.

“They will provide inspiring and exclusive content on future-looking actionable trends and enable delegates to better navigate the changing licensing landscape.”

Register your interest now for the European Brand & Licensing Innovation Summit at


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