NEWS

Brand Licensing Europe opens applications for its Retail Mentoring Programme

Published on: 4th March 2022

Retailers are being invited to apply for a delegate place on Brand Licensing Europe’s popular Retail Mentoring Programme (RMP).

Applications are open now until Friday 22 April 2022.

The free-to-attend, CPD-accredited course is delivered through a series of seminars, workshops and 1-2-1 consultancy sessions between May and September 2022. It is now in its 12th year and boasts hundreds of alumni from the likes of Marks & Spencer, John Lewis, Selfridges, Halfords, Asda George, Ann Summers, River Island, Tesco, Sainsbury’s, Toymaster, The Entertainer and Morrisons.

RMP delegates also benefit from:

  • Insight from best-in-class retailers, agents and brand owners on how successful licensing partnerships are delivered across a range of categories from apparel to homeware
  • Practical insights into building robust, timely and commercially viable licensing programmes
  • Understanding critical legal, technical, financial and licensing terminology
  • An invitation to join Li, an introduction to all of the key aspects of the licensing industry
  • Licensor sessions where retail delegates spend a day with leading brands to better understand what goes into a successful licensing partnership
  • Brand discovery sessions – find out who owns what brands and how to build relationships
  • Visual merchandising workshops – learn how to make consumer products stand-out online and in-store
  • Introductions to leading licensors and agents representing a huge range of the world’s most popular and well-known brands
  • Invitations to networking and social events within the licensing industry

Anna Knight, VP of Licensing, Informa Markets, says: “In theory, brand licensing, and the opportunities it offers to retailers, is a really simple proposition. In reality, it can be quite a complex business to get under the skin of. Through the BLE RMP, we help European retailers to better understand our business and provide them with the information and introductions they need to successfully introduce or expand their store’s licensing programme.

“Licensing means retailers can introduce branded consumer products onto store shelves, attracting more customers and increasing margins. It also means retailers can consider turning their own brand into a license, allowing it to expand into different product categories and demographics; something which Ted Baker, for example, has achieved successfully with accessories and health and beauty.”

To take part, retailers are asked to sign up on the BLE website and fill out the form or contact Keith Pashley on keith@thekeithpashleyproject.co.uk for more info.

 

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