Boat Rocker Studios has secured a raft of new licensing partners for its hit preschool series, Dino Ranch, across a number of key categories for the US and Canadian markets. Multiple new deals see the property move into apparel, home decor, timepieces, and costume characters.
Young Dino Ranch fans can look forward to dressing themselves in Dino Ranch branded apparel, thanks to a new partnership with The Bentex Group and its affiliates Dreamwave and HIS International. The firm will be producing Dino Ranch daywear, swimwear and outerwear.
Meanwhile, Komar Kids LLC, a global leader in the design, sourcing, manufacturing and distribution of apparel with over a century of expertise, will be producing a range of sleepwear for kids to ride off to bed in.
Dino Ranch will be brought to life at live events and festivals with Oasis Productions Inc. who will provide costume characters for the US, reaching audiences to engage kids’ curiosity and sense of play; while Spirit Halloween, the largest Halloween retailer in the US – with over 1,400 locations across North America – is gearing up for a range of kids’ and pet dress up costumes and accessories for Halloween 2022.
Elsewhere, fans can recreate the ranch look at home thanks to Franco Mfg, creators of home décor, who will be launching a range of products, including bedding, bedding accessories, bath and beach for the US and Canada.
Alongside publishing partner Scholastic these categories will roll out from Spring 2022 following global master toy launch by Jazwares this summer.
Kate Schlomann, EVP brand management and content marketing, Boat Rocker Studios, said: “There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool U.S. cable show since its launch. It’s not just viewers that love the show, we have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees to provide our Rancheroos with a roar-some range of high-quality products across these key categories.”
Dino Ranch launched in the UK on Disney+ on April 23rd and in Australia on April 2nd. The series is due to roll out internationally in other territories later this year.
Dino Ranch is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker Studios manage the global franchise development including content distribution and consumer products.
