NEWS

Boat Rocker announces new licensing deals for Dino Ranch

Published on: 19th January 2023

Boat Rocker has announced multiple new partners across diverse categories in EMEA and Australia for its rapidly growing Dino Ranch franchise.

Boat Rocker, has announced a range of new deals for its rapidly growing pre-school series Dino Ranch franchise to further broaden its global footprint. The new licensees have been secured by best-in-class licensing agents including Super RTL, Plus License and Haven, expanding the number of categories and products available across EMEA & ANZ for the brand.

New products include stuffed toys for amusement parks & attractions (EMEA, Australia), apparel & home textile (Nordics, Germany), publishing (Nordics, Poland) and lunchware (Germany).

Leading plush supplier PMS International will be launching a range of amusement plush products in EMEA in 2023, whilst Hunter will launch carnival show bags in Australia. In the Nordics, an apparel & home textile line will be released from Danish licensed home textile and apparel supplier Skybrands, and leading publisher Egmont is also on board. In Germany, fans can look forward to branded apparel from Tex-Ass, bedding from Klaus Herding and diningware from P:os lunchware.

Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker, said: “We’re thrilled that Dino Ranch’s perfect blend of cowboys and dinosaurs is proving globally popular, and that we can provide fans around the world with further opportunities to engage with their favourite show through these new deals. We’re delighted to welcome our new partners to our rapidly growing list of licensees.”

Since launching in January 2021, when it was an instant ratings hit on Disney Junior and CBC Canada, Dino Ranch has been sold to over 170 countries, in 15 plus languages. The show was recently renewed for a third season, launching in 2024.

Boat Rocker manages global franchise development for Dino Ranch, including content distribution and consumer products.

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