NEWS

Bluey flies high in Macy’s Thanksgiving Parade

Published on: 28th November 2022

In the same week as the parade, Bluey’s Big Play made its theatrical debut and members of the voice cast appeared on The Tonight Show with Jimmy Fallon.

For the first time, Bluey helped Americans welcome the holiday season as part of New York’s 96th Macy’s Thanksgiving Day Parade.

The giant helium Bluey balloon was specially created for the event and was a staggering 51 feet long, 37 feet wide and 52 feet tall – that’s about as tall as a four-storey building and stretching as wide as seven taxi cabs. The stunning balloon was hand-painted by a team of artists using approximately 50 gallons of blue paint.

The parade rounds off a week of highlights in the US for the smash-hit children’s brand. Bluey’s Big Play made its theatrical premiere at the Hulu Theater, Madison Square Garden in New York City, plus the voices of mum and dad, Bandit (Dave McCormack) and Chilli (Melanie Zanetti), appeared side-by-side for an interview with Jimmy Fallon.

Bluey is a runaway global hit that broadcasts across 60+ territories, covering North America, Latin America, China, Asia, ANZ, UK & EMEA.

In Australia, Bluey has been the No.1 children’s programme since launch in October 2018 and is also a stand-out series in the US, ranking in Neilsen’s Top 10 titles on Streaming and Top 10 Acquired titles.

In the UK, Bluey has been streamed on BBC iPlayer over 140 million times since it launched in April 2021.

Additionally, there are eight regional Bluey YouTube channels, with a combined 83.5m hours of total watch time and over two billion views globally – this amasses to over 2.68m subscribers in total. Furthermore, launched in May 2022, Bluey’s TikTok channel has become the fastest growing pre-school TikTok channel, gaining over 960k followers in just seven months.

BBC Studios is the distributor and licensor for Bluey and has recently added to its growing list of licensing partners in North America for the international pre-school hit.

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